Marketing and IT as a Means to Gain Competitive Advantage

 Marketing and THIS as a Means to get Competitive Edge Essay

ASSIGNMENT NEWSPAPER

MARKETING & INFORMATION TECHNOLOGY LIKE A

MEANS OF ATTAINING COMPETITVE BENEFITS.

BY

GEORGINA NYAMBURA

SUBMITTED TO MENNESKEABE – UK

INPARTIAL FULFILLMENT OF THE NECESSITY

FOR THE AWARD OF POST GRADUATE STUDENT DIPLOMA IN CORPORATE

MANAGEMENT.

STUDENTS REGISTRATION NUMBER: 405475

VALIDATIONS: _______________

SUPERVISOR'S NAME: MR. APUKO GARD SIGNATURE: ________________

NAME OF CENTRE:

FTC LIMITED

L. O. CONTAINER 22731

ENTREGAR ES SALAAM

TANZANIA.

DESK OF CONTENT

CONTENT

PAGE NO .

PERSONAL STATEMENT

3

LIST OF ABBREVIATIONS

4

1 ) INTRODUCTION

a few

1 . 1 Company History

5

1 ) 2 Sales strategies

6

1 ) 3 IT Strategies

6th

1 . 4 Opportunity

several

2 . LITERARY WORKS REVIEW

8

3. METHODOLOGY

9

some. OUTCOME FROM THE RESEARCH

10

4. 1 Findings by primary exploration

10

5. 2 Conclusions from supplementary research

10

5. DISCUSSION POSTS

13

six. RECOMMENDATION

of sixteen

7. BOTTOM LINE

17

almost 8. LEARNING DECLARATION

18

9. BIBLIOGRAPHY

nineteen

10. STUDY LOG

twenty

11. APPENDIX

23

1 . Strategic supervision meting conversations

2 . Chart - LPG volume product sales increase

3. Table – Advantages & disadvantages of other preparing food fuels in Tanzania

two

23

3

24

PERSONAL STATEMENT

I hereby claim that the work can be my first work and has not been released anywhere.

……………………….

Georgina Nyambura

29th 03 2010

3

LIST OF ABRIDGMENT IN ORDER OF APPEARANCE

1 ) IT

2 . OGTL

-- ORYX GAS TANZANIA LIMITED

3. LPG

- LIQUIFIED PETROLEUM GAS

4. CRM

-CUSTOMERRELATIONSHIP MANAGEMENT

5. EIR

- ELECTRONIC DIGITAL INFORMATION RECORD

6. SMS

4

- INFORMATION TECHNOLOGY

-- SHORT COMMUNICATION SERVICES

MARKETING & TECHNOLOGY AS A MEANS OF GAINING

COMPETITVE ADVANTAGE.

1 .

Introduction

As consumer patterns have altered, so offers marketing companies that search for the paths that customers take. The Tanzanian market is undergoing a transformation that has viewed firms which can be previously offering one or two lines of services, diversify and take new roles in trying to understand and provide companies which will deal directly with buyers.

Oryx Gas Tanzania

Limited (OGTL) is usually one of such firm.

This paper will illustrate the partnership between Marketing and Information Technology (IT) and how both the can be a ways of the enterprise to obtaining competitive benefit within the petroleum products sector. The conventional paper further displays the link between marketing and THAT strategies that contain contributed to OGTL's competitive edge in the industry it operates and the opportunities the fact that organisation can take advantage of.

1 ) 1

Company Background

OGTL is the just importer and distributor of Liquefied Petroleum Gas (LPG) in Tanzania, with its head quarters in Geneva, Switzerland, and is the key subject with this assignment.

OGTL deals with importation, storage, travel, distribution, potential of LPG in East Africa. The organization has been struggling and devoted to develop use of LPG to Tanzanians containing proved to be a tough task. Even so the company can be committed with resources upon investment and staff to continue pursuing LPG business expansion. Other players in the market contain BP, Total, Alpha, Mihan and Manjis.

ORYX GAS is a popular brand name and has the major country vast network. They have invested in an enterprise that requires substantial investment and has developed a fantastic customer base and reputation, rendering it difficult for a new market entrant to penetrate and for that reason enjoys monopoly on LPG importation and provide in the country as other LPG companies just like BP and Total and many others, purchase and fill their particular cylinders at OGTL's Plant. This has given OGTL advantage over the others on charges.

5

Among the market sections that OGTL targets would be the Domestic users. This is an increasing channel which can be far from saturation. OGTL provides offered a way to the public to generate income by becoming it is...

Bibliography: Baker, Michael

Journal, 2004

Esomar

Global Marketing Research Statement, 2005

(New York Harper & Line 1973)

nineteen

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